ChatGPT vs DeepSeek: Which AI Tool Should Real Estate Agents Use?

Hey real estate rock stars — it’s your favorite tech trainer, Bren Brewer, and I’m back with the tech you need to know. Lately, DeepSeek has been everywhere on my TikTok feed, and a lot of you have been asking:

“Is it better than ChatGPT?”

Well, today we’re putting them head-to-head in a real estate showdown to find out. Let’s dive in!

🧠 Challenge #1: Writing a Buyer Email

I gave both ChatGPT and DeepSeek the exact same prompt:Write an email to a buyer client introducing them to my preferred lenders, highlighting special programs for first-time home buyers.

🔍 ChatGPT’s Response:

✅ Great email structure✅ Mentioned special programs like low or no down payment options❌ Only listed one lender (I’d prefer at least three)

🔍 DeepSeek’s Response:

✅ The first result earlier gave three lender options❌ The second attempt didn’t include lender contact info❌ Less consistent results

🔑 Key takeaway: ChatGPT gave more structured, cleaner results. DeepSeek was a little more hit or miss.

📅 Challenge #2: Building a Social Media Calendar

I asked both tools:Create a February 2025 social media calendar for a real estate agent, focusing on content for first-time home buyers.

📊 ChatGPT’s Version:

✅ Daily themes✅ Platform suggestions (Instagram, Facebook, etc.)✅ Bonus: Content strategy highlights at the bottom!

📊 DeepSeek’s Version:

✅ Weekly content themes✅ More informational posts❌ No mention of which platforms to post on

🔑 Key takeaway: ChatGPT was more detailed and user-friendly for multi-platform posting. DeepSeek had strong weekly concepts but lacked specifics.

💸 Let’s Talk Pricing

Here’s what I used:

• ChatGPT Plus Plan (Paid)

• DeepSeek Free Plan

Despite the pricing difference, the results were surprisingly close — which is great news if you’re not ready to pay for AI tools yet. ChatGPT offers tiered plans including a free, Plus, and Pro version. DeepSeek has free and paid options too, but uses a token-based pricing model, so be sure to check their site and understand how tokens work.

🛠️ Final Verdict: Which Should YOU Use?

Both tools have their strengths:

Feature	ChatGPT	DeepSeek
Consistency	✅	❌
Customization	✅	✅
Multi-platform support	✅	❌
Creative output	✅	✅
Cost-effectiveness	✅	✅ (Free tier available)

Use them as tools, not crutches. AI should empower you, not replace you — think of them as your sidekick in business, helping you scale your content and communication.

🗣️ Let’s Hear From You!

👉 Have you tried DeepSeek or ChatGPT?👉 Which one do you prefer for your real estate business?

Drop a comment below, and don’t forget to like, subscribe, and hit that notification bell so you never miss a tech tip!

See you next week!